For over 30 years, G-Star has kept its philosophy "Just the Product" since inception in 1989. Many denim ‘firsts' have resulted from this single-minded approach, including the launch of ‘luxury denim for the streets,' which fuses high-level craftsmanship with street level edge to establish a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, which incorporates architectural and 3-D thought into denim manufacture.
We've also maintained denim's intrinsic elegance by developing washes and treatments that highlight the fabric's distinct attributes and qualities. From raw, unwashed denim to deep indigo dyed denim to severe bleached denim, today's sophisticated washings palette reflects a complete life-story, with treatments incorporating numerous gradations of wear to produce unique, textured garments with soul.
