About Us

Third Base Urban, formally known as 3rd Base Urban, originated in the year 2000 and was established by Managing Director, Abel Sultanom.
The first store opened its doors in Rustenburg South Africa in Waterfall Mall. Soon after, the brand saw an expansion by opening in 6 new locations across the country.

In the year 2021, Third Base Urban was acquired by STANBEL (PTY) LTD, now owned by Abel Sultanom and his long-time business colleague Stanley Kotkin. STANBEL is also the official distributors of Calvin Klein, Circle of Trust and Petrol Industries in South Africa.

Third Base Urban recently underwent a brand refresh bringing to life a new premium look and feel, along with a new logo. The brand now has 10 standalone stores and an ecommerce platform for 24/7 online shopping.


Our Brand DNA
Third Base Urban is your local fashion leader bringing you timeless styles for every occasion, through our high-end luxury brands.
We offer versatile, on trend pieces made to be worn on repeat, whether it is for your first interview, days at the office, or a night out.
Trends may come and go but Third Base Urban will continue to offer on trend fashion advice and inspiration to our consumers.
We are Third Base Urban and we are Never out of style!