Thirdbase Urban, previously known as 3rd Base Urban, traces its roots back to the year 2000 when it was founded by Managing Director, Abel Sultanom. The inaugural store welcomed customers in Rustenburg, South Africa, nestled within the bustling Waterfall Mall. In no time, the brand embarked on an impressive journey of expansion, spreading its presence to six additional locations nationwide.
In the year 2021, an exciting chapter unfolded as Thirdbase Urban was acquired by STANBEL (PTY) LTD, now under the ownership of Abel Sultanom and his esteemed business partner, Stanley Kotkin. Notably, STANBEL proudly serves as the official distributor for renowned brands such as Calvin Klein and Tommy Hilfiger in South Africa.
Recently, Thirdbase Urban underwent a transformative brand refresh, unveiling a new, premium aesthetic and a fresh, captivating logo. Today, the brand boasts an impressive network of 17 standalone stores, and for the ultimate convenience of our customers, an ecommerce platform has been introduced, enabling 24/7 online shopping.